About
I used to be the person deciding everything twice.
Ten years inside.
I joined Harbourline, a logistics-software company in Porto, as employee 40 and left as COO when we were 310. I hired most of the leadership team and sat in every meeting that mattered, and in a great many that didn’t.
The pattern.
Somewhere around 120 people, Harbourline slowed down. We blamed hiring, then our structure, then our tools. It was none of those. We were making the same decisions again and again, in different rooms, with different people, and writing none of them down.
Why advice, not a job.
When I left in 2021, three founders called in the first month with the same problem. I have been helping companies make decisions once ever since: 47 of them so far, from Lisbon.
What I believe
Five things I would say in any room.
- 1
Most problems a founder brings me are the second problem, not the first.
- 2
A decision that isn’t written down will be made again.
- 3
The person closest to the work should decide, inside limits someone wrote down.
- 4
Meetings are for deciding. Everything else can be read.
- 5
Advice is only useful if it is a little uncomfortable.
Career
Twenty years in operations.
- 2021 to nowIndependent advisor47 companies in 9 countries.
- 2018 to 2021COO, HarbourlineGrew from 140 to 310 people.
- 2014 to 2018VP Operations, Harbourline
- 2011 to 2014Head of Customer Operations, HarbourlineEmployee 40.
- 2008 to 2011Operations analyst, Atlântico Logistics
- 2007MSc Operations Management, Nova SBE, Lisbon
Outside work
I live in Lisbon with my partner and two children. I swim in the sea most mornings from May to November, and complain about it from December to April.
Book a call
Let’s find the cause. Not symptom.
Free, by video. I reply to every request within two working days.